In 2019, adidas approached WONGDOODY to help recruit new members for their Creators Club platform. Creators Club was an online club that needed to grow ten fold. The recruitment had to be done quick and demonstrate how adidas, as a company, continues to wow in the digital transformation space. Membership needed to demonstrate that adidas had your back. To that end, we decided to reward members for just signing up. Also, the activation needed to be equally immersive.

Our team developed a total of 25 ideas to pitch the adidas CMO in Munich, Germany. We flew there, set up, pitched the work and won the business. Adidas was so impressed; they chose over a dozen ideas to execute. The primary concept to lead the charge was a retail idea called “No Strings Attached.”

So, how did it work?

Using retail as our way in, QR codes packaged with adidas shoes would allow customers to zap and unlock an exclusive AR moment. Users would be treated to a quick video of their favorite rapper, maker or sports figure welcoming them to sign up with Creators Club. Phase one of this experience would be a reward for simply zapping and joining. Reward exclusives included shoe laces and collectible pins.

The campaign included :
Application Design CX/UX/UI
Print Media POS / POP / Cards ( remember that?)
Manufacturing

Core Team
Creative Yoda: Tracy Wong
Sr. Creative Leads: Derek Arzoo, Z. Gevorkian
Creative Leads: Colin Hodges (CD/CW), Amy Matheu (ACD/AD), Brielle Munizzi (AD) Michael Chesler (AD)
Strategy: Jody Octavio Thomas
Account Lead: Farah Burke

Disciplines
CX/UX/UI/BX/STRATEGY